Branding: The Meaning and Importance of Acquiring Your Brand

By | October 9th, 2015|Categories: Interesting Reads|Tags: , , , , , |

A brand is essentially a promise. Think about entities like Ford, BMW, Coca Cola or Apple, and you'll immediately realize what they promise. In other words, consumers [...]

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Please Keep Up With Technology and its Shifting of Marketing Paradigms

By | September 15th, 2015|Categories: digital marketing|Tags: , , , |

by Lisa Caprelli and Danielle Hintz The current technology revolution has had an immense impact on the development of business models, as the average consumer now has [...]

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7 Reasons Why Innovation is Important

By | September 1st, 2015|Categories: Business tools, Community News, Interesting Reads, Leadership, Self-Help, Sharing information|Tags: , , , , , , , , , , , , , , , , |

Blog post by Lisa Caprelli, Author of Color Your Message  In business today, ask yourself if you need to become more  innovative.  Do you feel the impact [...]

PR and Media Mentions for the Digital Age

By | July 24th, 2015|Categories: Business tools, content marketing, Creative, digital marketing, Interesting Reads, public relations|Tags: , , , , , , , |

As a small business owner, you've likely considered your PR capabilities against your PR budget. But like many other dedicated small business owners, you probably have big [...]

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