Your Logo is Important to Your Brand – What a Logo Should Be and What it Should Not Be!
By Zara Safdar, Graphic Designer
A logo is basically a mark, or a mark and a name in text. Anything else, like “describe my product more” is secondary information.
The best way to explain it: your logo is something so concise that it can brand your business on the side of a pen.
I have seen people want their “logo” in theory as simple as the Nike swish mark. And I have seen people want to make their logo a walking banner – DO NOT DO IT!
Taglines like “customer service is what we deliver,” and other “words” are just that: Taglines. A long wordy phrase would not fit on the side of a pen. Again, think of Nike, it’s a simple logo with a ‘mark.;Your logo WITH A TAGLINE, however, could be included in large formats for printed banners and flyers as it is an integral part of your branding strategy.
Here’s a link to an infographic explaining the anatomy of a logo: